With Nicolas Serceau, CMO of Moonshot Insurance
The insurance industry is also fully exposed to the rise of digital and new technologies.
In 2021, users will want similar experiences to those they can experience on other applications or websites. This increasing demand induces profound upheavals for insurers, who can no longer be satisfied with digitizing products that could be experienced in physical distribution.
Insurance is special: it cannot be bought like any other product. We don’t get up in the morning with the idea of buying a specific insurance product. Instead, we look to consume services, especially in the event of a problem.
So context is important in the distribution of insurance.